In July 2023, Manebu Industries joined other leading Rwandan businesses at Expo2023, one of the country’s largest trade exhibitions. The event provided a platform to engage with consumers, distributors, and industry stakeholders, as well as to showcase the depth of Manebu’s product line.
With a vibrant, community-driven booth, Manebu drew crowds eager to learn more about the trusted brand behind some of Rwanda’s most widely used cooking oils and soaps. Attendees sampled the different oils Fry Mama for deep frying, Hom for everyday cooking, and Dabo for affordable bulk use as well as saw demonstrations of the Manebu Multipurpose Soap in action.
“Expo2023 was more than just a trade fair it was a celebration of Rwandan-made products. We’re proud to be part of that story,” said a Manebu marketing team member.
The Expo also served as an opportunity for Manebu to build new distribution relationships and highlight its expansion into more districts across the country.
As the company continues to grow its footprint in Rwanda and the region, events like Expo2023 remain key to strengthening consumer awareness and forging partnerships that help carry Manebu’s mission forward.